WILLEMSTAD — Research institute Nielsen has released a report focused on local football fandom in connection with the FIFA World Cup 2026™.

According to the Nielsen FIFA World Cup 2026™ Local Fandom Insights Report, the study offers insights into the engagement and preferences of local supporters in advance of the upcoming world championship.

The Nielsen report provides an analysis of fandom dynamics at the local level as the 2026 tournament approaches. The research data is intended to provide stakeholders in the football industry with better understanding of football culture and supporter behavior.

Nielsen regularly conducts research on consumer behavior and media trends surrounding major sporting events. This report aligns with that practice and specifically focuses on football enthusiasts preparing for the upcoming world championship.