WILLEMSTAD — Prime Video is exploring options to acquire broadcast rights for the FIFA World Cup, according to Jay Marine of the Amazon streaming platform, as reported by Sports Business Journal.

Marine indicated that Prime Video is evaluating available rights for the international football championship. The company is among media organizations that have expressed interest in distributing the tournament.

Prime Video’s exploration aligns with a broader industry trend in which streaming services are increasingly focusing on sports rights as part of their content strategy. Several platforms have made investments in exclusive sports broadcasting in recent years.

According to Sports Business Journal’s reporting, negotiations remain in an exploratory phase. Further details regarding the scope of interest or potential terms have not been disclosed.