With the 2026 FIFA World Cup scheduled to be co-hosted by the United States, Canada, and Mexico, questions are being raised about the extent to which association football has established a sustained following among the American public. According to GoogleNewsEN, the BBC has published an assessment addressing this subject.

According to GoogleNewsEN, the BBC report examines whether the prospect of hosting the World Cup on home soil has contributed to a measurable increase in football’s popularity across the United States. The 2026 edition of the tournament is set to be one of the largest in the competition’s history, featuring 48 participating nations and matches spread across multiple host cities in North America.

Interest in football within the United States has grown incrementally over recent years, supported in part by the expansion of Major League Soccer and increased broadcast coverage of international competitions. Nevertheless, the sport continues to compete for public attention alongside American football, basketball, and baseball, which retain dominant positions in the national sporting landscape.

According to GoogleNewsEN, the BBC analysis considers whether the organisational and commercial momentum surrounding the tournament is translating into broader grassroots engagement with the sport among American audiences.

The party could not be reached for comment.

The 2026 FIFA World Cup final is scheduled to take place at MetLife Stadium in New Jersey. Tournament organisers have indicated that the event represents a significant opportunity to further develop football’s institutional presence within the United States.