David Beckham has assumed a prominent role in the United States’ presentation of the FIFA World Cup, according to reporting by The New York Times.

The former English footballer has emerged as a significant symbol of how the United States is bringing the international tournament to the attention of the American public, the source indicates.

Beckham, who played for several top clubs during his professional career, enjoys considerable recognition in North America. His involvement in American World Cup promotion efforts is positioned by The New York Times within the broader context of efforts to further popularize football in the United States.

According to the source, Beckham’s role as a representative of the tournament illustrates a strategy to deploy international football personalities in reaching a wider American audience.

Additional details regarding Beckham’s specific activities and involvement in World Cup promotion efforts were not immediately available.