Several major media and streaming companies are reported to be pursuing the United States broadcast rights for the FIFA World Cup, with the overall rights package potentially valued at approximately two billion dollars. According to GoogleNewsEN, Netflix, Disney and YouTube are among the interested parties.

According to GoogleNewsEN, Netflix, Disney and YouTube have each expressed interest in acquiring the U.S. television and streaming rights for the FIFA World Cup. The precise structure and scope of the rights package have not yet been formally determined.

The reported valuation of two billion dollars reflects the considerable commercial significance of the FIFA World Cup within the United States market, according to GoogleNewsEN. The parties involved are understood to be at a preliminary stage of negotiations.

The reported involvement of streaming platforms such as Netflix and YouTube, alongside established media conglomerate Disney, underscores a broader shift in the media industry, whereby digital platforms are increasingly competing for the rights to major international sporting events. The FIFA World Cup is widely regarded as one of the most-watched sporting events globally.

Neither FIFA, Netflix, Disney nor YouTube had issued an official statement in response to the reporting at the time of publication. The parties could not be reached for comment.

The upcoming editions of the FIFA World Cup, including the 2026 tournament co-hosted by the United States, Canada and Mexico, have heightened the strategic value of U.S. broadcast rights. The North American co-hosting arrangement is expected to generate substantial domestic viewership, further increasing the commercial appeal of the rights package for prospective bidders.